The overall format of our Masterclasses is a series of modules of academic presentations by Marty and Andy, with team exercises and team presentations in between.
Modules feature principles, diagrams and other visual content.
Team exercises challenge you and your team to apply the principles and concepts in each module, and to present your team’s thinking to us and the rest of the class. Exercises are highly collaborative, and are designed to be almost impossible to fully complete—this pushes you to focus and simplify your thinking and execution, which is a core principle of branding. We critique your work in real time, which helps you and the rest of the class, as this is where the real learning happens.
Each session will also feature dedicated Q+A modules, so you’ll always be able to ask us your pressing questions and also provoke deeper discussion on principles and concepts.